How Are Organizations Using Video Walls in Commercial Spaces?

Tuesday, 17 December 2024

Discover the Impact of These Stunning Displays

Do you remember the last billboard that crossed your path? How about the last video wall? If it was engaging, interactive, or stunningly beautiful, chances are it made a lasting impression. Like most things in life, the key is using it in the right way, for the right reasons, at the right time. Simple, right?

So, why are corporations, government agencies, sports arenas, and community centers using video walls? It’s to get people’s attention. No matter if they’re sharing information, enhancing their brand image, or selling a product or service, the first course of action is to draw attention.

And almost nothing draws attention better than today’s video walls in commercial spaces.

How Corporate Offices Use Video Walls to Attract and Retain

Walk into the lobby of a corporate office, and there’s a growing chance that you’ll see a video wall. As digital communication expands, video walls are taking front and center with the goal of enhancing brand awareness. For many, it’s a status symbol that instills confidence in clients, employees, and visitors.

In addition to the “Wow” factor, corporations use video walls to display the vast amount of information and data they need to share with employees and customers. In offices, they display ongoing meetings, appointments, and reminders.

Corporations are also trading out their 4K UHD displays in conference and boardrooms for video walls. These are used for video conferencing, presentations, and showcasing information. Their vast size makes it easy to simultaneously display remote participants, charts, graphs, and other documents. Their brilliant images keep attendees attentive and present.

How Government Agencies Use Video Walls to Improve Public Safety

During an emergency, these walls display live security camera feeds, staff deployment, and any important details as they arise. The ability to consolidate information and display real-time data in an instant enables a coordinated response that’s critical in a crisis.

Law enforcement uses them to display multiple live surveillance cameras, enabling them to easily monitor public places and view potential security threats or traffic concerns. In public areas, they’re used to keep everyone informed about upcoming events, community business, and essential information.

Arenas and Record-Size Video Walls

For sporting enthusiasts, this next information may be a letdown. However, if you’re an Adele fan, you’ll be excited to know that her concerts in Munich displayed the world’s largest outdoor video wall. Built for a series of 10 concerts taking place at a pop-up stadium, the 44,774.6 square foot screen made the Guinness World Records.

At sports arenas, video walls are used in nearly every aspect, from advertising to displaying game coverage and player profiles. They’re also used to engage the fans through social media updates and entertainment.

The Future of Video Walls

As video walls embrace technologies such as artificial intelligence, machine learning, and big data, delivering content will be enhanced in remarkable ways. For instance, when you walk up to a display, it may greet you by name and personalize the communication, profoundly affecting engagement.

As with all digital communications, this technology is advancing at a record pace. To stay abreast of the latest developments, subscribe to our ongoing blogs and connect with our team of experts via social media.